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Alliance Laundry Systems Promotes Matthew Westphal to Financial Services Manager

October 1st, 2014

Alliance Laundry Systems LLC
221 Shepard Street, P.O. Box 990
Alliance-logo-001Ripon, WI 54971-0990
Tel 800.223.8408
Fax 920.748.4477





Alliance Laundry Systems Promotes Matthew Westphal to Financial Services Manager


RIPON, Wis. – (October 1, 2014) –Alliance Laundry Systems, the leading global commercial laundry Matt Westphal_300dpiequipment provider, is pleased to announce the promotion of Matthew Westphal to Financial Services Manager for all of Alliance’s finance groups.


“Matthew has been instrumental in the growth and development of our distributor finance programs since joining Alliance six years ago,” said Todd Rice, director of Financial Services for Alliance Laundry Systems. “In this time, he has developed a strong aptitude for the laundry industry and developing and underwriting successful financing solutions to support our customers’ needs.”

Most recently, Westphal served as manager of Speed Queen® Financial Services. In his new role, he will work with all of Alliance’s finance groups, including Huebsch® Financial, IPSO® Finance, Speed Queen Financial Services and UniMac® Funding. In his new role, he will be responsible for all equipment loan underwriting and origination, finance program and promotion development, marketing services support, and distributor and customer relationship development.

“As the market leader, we have developed a very deep talent pool within our financial services organization,” added Rice. “The opportunity to select from this pool and reward Matthew with this promotion is very gratifying and demonstrates this strength of Alliance.”

“I look forward to growing with Alliance with this new opportunity, while expanding current financial solutions and developing additional services that will help our distributors and customers succeed,” said Westphal.

Westphal received his B.A. in Economics and Business Management from the University of Minnesota. Prior to joining Alliance, heworked for U.S. Bank and Ameriprise Financial.

Media Contact: Marit Harm, or 414.292.0217


About Alliance Laundry Systems

Alliance Laundry Systems is a leading designer, manufacturer and marketer of commercial laundry equipment used in laundromats, multi-housing laundries and on-premises laundries. Under the well-known brand names of Speed Queen®, UniMac®, Huebsch®, IPSO®, Cissell®, Primus®, Lavamac® and Deli®, Alliance produces a full line of commercial washing machines, dryers and ironers with load capacities ranging from 12 to 265 pounds. Certain commercial products are also sold in the consumer laundry marketplace. Alliance Laundry’s worldwide employment combined with Primus Group was 2,528 at the end of December 2013. With combined 2013 net revenues of $670.0 million, Alliance Laundry is the world’s leading manufacturer of commercial laundry equipment. For more information, visit

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Non-Profit Founder Honored as Huebsch Store Owner of the Quarter Memphis laundromat

much more than a place to wash and dry clothes

September 15th, 2014





Non-Profit Founder Honored as Huebsch Store Owner of the Quarter

Memphis laundromat much more than a place to wash and dry clothes


RIPON, Wis. – (Sept. 15, 2014) – Huebsch®, the expert in commercial laundry efficiency, has recognized Reginald Milton as the Huebsch Store Owner of the Quarter for his South Memphis Alliance (SMA) Laundromat and Resource Center (1046 South Bellevue Blvd.).

Milton, executive director of non-profit organization SMA, is the second recipient Huebsch_SMA_Laundromat-coinwashof the recently introduced award. Store Owner of the Quarter recognizes Huebsch store owners from across the country that have excelled in entrepreneurism, technology adoption, innovation and superior customer and community service, etc.

Founded in 2000 by Milton, SMA’s mission is to improve the health, knowledge and stability of young people, families and communities through social services, advocacy and mentoring. When the laundromat adjacent to the organization’s headquarters became available, the Memphis native took advantage of the opportunity to serve a community need while also generating funding for SMA.

“We noticed that many of the people who needed our support were also customers of the laundromat,” Milton noted. “Although the facility was very run-down, I could see the value in taking ownership and making it into a place where community members could do more than just laundry.”

Milton worked with authorized distributor L&M Laundry Services to replace the old equipment. Today, 20 washer-extractors with eBoost technology and four 20-pound top load washers provide SMA customers with a quality wash, while a combination of 12 30- and 45-pound stack tumble dryers and two 75-pound tumble dryers produce consistent drying results. Washer-extractors and tumble dryers equipped with intuitive Galaxy 600 controls make for easy customer—and store owner—operation.

In the space not occupied by laundry equipment, community and professional organizations provide customers with free social services—literacy training, job search support, eye exams and HIV testing—in between washing and drying.

“Reginald’s store is evidence of how a laundromat can empower a community and better the lives of its customers beyond clean clothes,” Kathryn Q. Rowen, Huebsch North American sales manager, said. “Huebsch is honored to be part of the SMA success story and we are proud to recognize Reginald as Store Owner of the Quarter.”

In just the first year of operation SMA Laundromat and Resource Center has made a bigger splash in the community than originally expected. When it opened, SMA forecasted the laundromat would generate $50,000 annually for the organization after deducting operating costs such as utilities and labor. More traffic than expected means the laundromat is on course to generate $100,000 this year.

“The staffs of L&M Laundry Services and Huebsch are so knowledgeable and I do not think the success of this project could have happened without them both,” Milton added.


To read more about Milton’s story, and the stories of previous Huebsch Store Owner of the Quarter recipients, visit


Media contact:
Marit Harm, 414.292.0217 or


About Huebsch:

Since 1907, Huebsch has manufactured durable commercial laundry equipment engineered for efficiency, reliability and optimal performance. Commercial laundry is our only focus and we back our equipment with an industry-leading warranty. Throughout our decades in the commercial laundry business we have continually innovated. We now produce some of the most efficient and cost-effective washers and tumble dryers in the world. Our equipment is supported by a network of knowledgeable distributors and service professionals. Our customers further benefit from an extensive set of financing options provided by Huebsch Financial. Huebsch is part of the Alliance Laundry Systems LLC family of brands. Alliance is the leading global manufacturer of commercial laundry equipment and provider of services to laundromats, multi-housing laundries and on-premises laundries. To learn more about Huebsch, visit




Photo Caption: Huebsch has recognized Memphis non-profit founder Reginald Milton as Store Owner of the Quarter for his SMA Laundromat and Resource Center. [Pictured: Milton (L) and Greg Rogers (R) of L&M Laundry Services]
 Photo Credit: Dale Anderson