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Archive for the 'wascomat' Category

Senor Bubbles Laundromats right at home with Wascomat

Tuesday, October 13th, 2015

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For Immediate Release
Laundrylux Contact:  Dawn Nagle
VP Creative Services, Marketing Director
(800)645-2205 / dnagle@laundrylux.com

 

Senor Bubbles Laundromats right at home with Wascomat.

When multi-store owner, Steve Mendez, looks out over the well-appointed Wascomat laundry equipment in his latest Senor Bubbles Laundromat, located in Ocala, Florida, his first thought is “home.”

“The Wascomat brand has always reminded me of my home– the south side of Chicago,” shared Steve. “I might have been born and raised in the grocery store business, but I was so intrigued by my friend’s Laundromat,1_SenorBubblesfull which of course had all Wascomat equipment. I remember really liking the name ‘Wascomat’ and the look of the machines. It made a big impression on me.”

So much so that 30 years later when Steve opened his very first Laundromat, he knew he would purchase only Wascomat washers and dryers.

But before taking the plunge into the laundry business, Steve spent his time learning the family business. “My father opened his first grocery store in 1971 2_SenorBubblessoapsand he taught me everything he knew,” shared Steve. “He’s the kind of guy that would take matters into his own hands. If the floor was a mess, he’d get down on his hands and knees to clean it. Then it would be my turn.”

In 1996 after leaving Chicago for Clearwater, Florida, Steve opened his very own grocery/eatery, called Pepe’s Grocery and Mexican Restaurant. “The space was originally a beauty salon of all things,” said Steve. “Yet I had no problem envisioning it as something entirely different.”

Flanking Pepe’s was another unique storefront – an antique mall. When it came on the market in 2005, Steve had another vision and quickly purchased it. “The entire front of the building is glass,” said Steve. “I thought to myself this would make a great Laundromat. I imagined myself taking down the old green canopy and shining up the enormous window to reveal rows and rows of washers and a whole back wall of dryers.”

A year later, Steve’s fantasy became reality. However after 3_SenorBubblesview2the build and the installation of his brand new Wascomat equipment was completed, Steve suddenly got cold feet. “It was silly really,” he chuckled. “I knew so many people in the community because of Pepe’s, plus my only competitor in town was a rundown Laundromat. Yet, still, 4_SenorBubblesWascoDryersI was scared to open my doors.”

Finally Steve’s dad stepped in. “He said, ‘Give me the keys, I’ll open it.’ Six hours later I had my first customer. Two months later I had to hire staff.”

 

 

All it takes is one…  

What started as a Laundromat dream quickly grew into a full-blown Laundromat addiction. Over the next several years, Steve opened a total of four Laundromats located in Clearwater, Live Oak, Gainsville, and Ocala. His father’s tutelage was paying off. “Everything I learned from my dad about the grocery business holds true for the laundry business,” shared Steve. “’You’ll get out of it what you put into it’ that’s what my dad always said.”

In 2014, Steve set his sights on opening Laundromat number five, also located in Ocala, by purchasing a 6,500-square-foot space. He turned to his longtime distributor, Marlon Reese, of Alabama Laundry Systems LLC, to help him once again on his latest build. “I first met Marlon in 2005, as part of my due diligence on the laundry business,” recalled Steve. “I was looking for my Wascomat equipment, and Marlon was the local Wascomat
representative. He came to my restaurant; we sat and talked. I really liked what he had to say and decided he would make a great partner. That’s how we began working together.”

Over the years, Marlon’s honesty and expertise has proven invaluable to Steve. “He’s patient, knowledgeable, and always reachable,” said Steve. “I can call him on a Sunday and can get him on the phone. It’s so important to be able to get answers, especially if there’s any troubleshooting needed. He’s always there for me.”

Wascomat Generation 7 – a tradition of excellence

The latest Senor Bubbles is Steve and Marlon’s biggest build to date, with 68 washers and 68 dryers – all Wascomat. As a teenager, Steve might have been smitten by the equipment’s cool-sounding moniker 6_SenorBubblesWassomatWashersand sleek look. However as a laundry owner, Steve is head over heels with Wascomat’s efficiency and durability.

“I have found that Wascomats truly are built to last and take the abuse of a coin laundry,” explained Steve. “Both washers and dryers have heavy-duty construction. And if there is a problem, they are easy to service.”

The Gen 7 washing machines are designed to lower water and energy usage. “The laundry environment is a very demanding one,” said Steve. “But thankfully year after year my Wascomat washers perform, giving my customers a superior wash experience – and saving me money on my utility bills.”

Senor Bubbles patrons are gravitating to the Quick Wash feature, according to Steve. “That’s where the wash cycle is cut in half; only 15 minutes instead of 30. It’s less money too – $1.75 vs. $2.50. And it’s proving to be a big hit with my customers.”

Not to be outdone, the sturdy Gen 7 Wascomat Dryers greatly improved dryer time and reduced energy consumption by 25 percent. “The dryers get so hot and clothes dry incredibly quick,” shared Steve. “My customers really appreciate saving money and time. I can’t tell you how many have shared their old-dryer horror stories; how other machines would ‘eat up all their quarters’ just to get their clothes dry.”

Big, bright, and clean

The massive laundry boasts a play area for the kids with games, flat-screen televisions, and ample seating. It also has all the latest technology features, including no less than 32 security cameras. The laundry’s high ceilings give the space a bright, open feel.

Like its predecessors, the newest Senor Bubbles, has a design element 7_SteveMendezSenor Bubblesof cascading bubbles down its walls. It even has a little store that sells soap, fabric softener, snacks, and drinks, which makes perfect sense given Steve’s grocery background. The fully attended laundry offers wash-and-fold services and, above all else, is spotless. “I’m a neat freak,” said Steve, “I like my ducks in order. But seriously customers want their Laundromats to be clean, well-lit, and safe. After these three conditions are met, then they look at prices believe it or not. ”

Grand Opening Day

The new Senor Bubbles opened its doors on April 2, 2015 to much excitement and fanfare. “The Chamber of Commerce was there as well as some banks,” shared Steve. “There was also a wonderful turnout of potential new customers. The Ocala Township has a great mix of ‘snow birds’ as well as a large rental community.”

In addition to offering wash and dry specials, Steve offered up something truly unique – the chance to win a brand new bicycle. “Every time I open a new laundry I raffle off a new bike,” he exclaimed. “The customers love it and so do I. I’ll raffle off a bike each month for the whole year. I just announced the March winner in my other Ocala laundry. It’s always a fun thing to do and very gratifying.”

Steve relies on conventional marketing techniques as well, such as placing ads in the Ocala Coupon, a local paper; papering apartment complexes within in a three-to-four-mile radius with flyers, and word of mouth. “A recommendation from a customer is truly the best advertisement of all,” said Steve.

Looking ahead

Now that his most recent store has taking off, Steve is already scouting locations for the next Senor Bubbles Laundromat. “I have to keep moving,” joked Steve, “it’s in my blood.” And as8_Senor Bubbles grand opening you might imagine, being a hands-on store owner of multiple stores, in multiple cities, Steve is constantly on the road. So how does he successfully manage his businesses and grow his empire? It’s a combination of high tech and human touch.

“Today’s technology is incredible,” explained Steve. “Thanks to all the security cameras, at the click of an app, I have eyes everywhere. The Wascomat equipment is amazing.”

Of course technology is wonderful, but only goes so far without a team of trusted people. “I certainly wouldn’t be able to maintain or grow the business without the support of my staff at each Senor Bubbles,” said Steve. “I’m forever grateful to them as well as Alabama Laundry Systems distributor, Marlon Reese, who reconnected me with the Wascomat brand, and is always there if I need his guidance.”

But most of all Steve would like to thank his dad for modeling a strong work ethic and having nerves of steel. “I can’t thank him enough for all he has done for me,” shared Steve, “especially opening the doors to my very first store when I couldn’t do it myself.”

Dawn Nagle
Vice President, Creative Services

LAUNDRYLUX

  1. dnagle@laundrylux.com
  2. 516-371-4400 x123
  3. 516-371-4204

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Electrolux • Wascomat • PLUS • Crossover • LFS • LCS

Test Drive Crossover Washers by Wascomat FREE for 60 days in your store

Friday, June 19th, 2015

Electrolux_banner_header

Laundrylux_trade_mark

For Immediate Release
Laundrylux Contact:  Dawn Nagle
VP Creative Services, Marketing Director
(800)645-2205 / dnagle@laundrylux.com

Test Drive Crossover Washers by Wascomat FREE for 60 days in your store

Laundry owners: do you need
to replace old top-loaders or appliance-style
front loaders? Crossover-TestDriv-coinwash.comTakeadvantage of the Crossover Test Drive sales event going on now. Get 3 Crossover washers installed at your laundromat and try them for 60 days at NO COST. If you decide to keep the Crossover Washers after the initial trial period, you can pay in 18 easy no interest payments. Offer ends August 31, 2015, so act quickly. Call (800) 645-2205 or email sales@laundrylux.com for details. http://laundrylux.com/crossover-test-drive-sales-event/

Dawn Nagle
Vice President, Creative Services

LAUNDRYLUX

  1. dnagle@laundrylux.com
  2. 516-371-4400 x123
  3. 516-371-4204

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Distributors of Electrolux Professional & Wascomat Commercial laundry equipment
 
 
 
 
 
 
 
 
 
 
 
 
 

Laundrylux hires Regional Business Manager Paul Landori

Monday, August 9th, 2010


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Laundrylux hires Regional Business Manager Paul Landori

August 9, Inwood, New York – Laundrylux®, formerly Bermil Industries, which distributes and markets Wascomat® and Electrolux® laundry equipment in North America, has hired Paul Landori as its Regional Business Manager for Canada. Mr. Landori is charged with managing the region’s current dealer network, while developing the Canadian Coin and OPL business through education and promotion of the Wascomat and Electrolux brands.  

Landori joins the Laundrylux team with more than 20 years of progressive account management roles in the Consumer Electronics and Packaged Goods industry. Mr. Landori has extensive experience in sales and marketing, specifically brand positioning and channel management with national and regional retailers such as Wal-Mart and Costco. His most recent accomplishments include being named Wal-Mart’s 2007 Vendor of the Year, and receiving Costco’s Greatest Vendor Growth award over a three-year period. Mr. Landori is a bilingual graduate of Concordia University in Montreal where he earned a BA degree in Economics.

Based in Toronto, Ontario, Landori is thrilled to be part of a vibrant and growing industry as well as joining the industry leader.

 “Laundrylux’s success lies in its pioneering ways,” commented Landori. “The Company consistently invests in its infrastructure and in the industry as a whole. What’s more, a momentous partnership with Electrolux, a well-established brand, affirms that Laundrylux is the dominating force in the industry. This is the place to be and I’m excited to leverage my skill set and contribute to Laundrylux’s overall continued success.”

Landori has only been with the company a short time, but Laundrylux is already seeing postive results. “Paul’s background, history of achievement, plus, his keen understanding of world-class brands makes him perfectly suited to carry on the success we are experiencing with the Wascomat and Electrolux brands in the Canadian market,” expressed David Selib, Laundrylux’s Vice President of Marketing, National Sales. “Paul’s made a seamless transition into the industry and his contributions have been immediately felt.”

Mr. Landori looks forward to developing an even greater appreciation of the laundry industry as he implements regional strategies and establishes close working ties with Laundrylux dealers and coin laundry professionals. I’m excited to use my experience to add value to Laundrylux and our dealer network,” he concluded.  “It’s a great feeling knowing I’m part of a progressive organization that cares enough about its customers to offer the very best in equipment, technology, and service.”   

Wascomat® and Electrolux® Professional laundry products are distributed in North America by Laundrylux®. The company offers state-of-the-art commercial laundry and wetcleaning equipment for the vended and OPL markets, as well as financing solutions and business planning support. Wascomat and Electrolux products are world-renowned for exceptional quality, durability, and water and energy efficiency. To learn more, visit www.laundrylux.com.

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Dawn Nagle
Marketing Director
LAUNDRYLUX®
461 Doughty Blvd.
Inwood, NY 11096
tel: (516)371-4400 x123
fax: (516)371-4204

www.laundrylux.com 

Distributors of Wascomat® & Electrolux®
Professional Laundry equipment

For best performance and reliability, always use genuine  Electrolux and Wascomat spare parts!


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