Rock A Wash
864 Rockaway Ave.Brooklyn, NY
Josh Rosenblum – email@example.com
Hershy Mayer – firstname.lastname@example.org
Brooklyn’s a rockin’ with Rock-A-Wash
When business partners Josh Rosenblum and Hershy Mayer started advertising their 5,800 square foot open store for lease on Rockaway Boulevard in Brooklyn, they knew nothing about the laundry industry. After being approached a number of times by potential renters who wanted to open a laundromat there, the two decided it might just be a perfect new business for them. They owned the property and had a great location – which they knew were major steps in the right direction. They have a super successful 8,000 square foot Family Dollar anchor store in their strip (number 13 in the nation), a 1,200 apartment building directly across the street, and the surrounding neighborhood has a large number of 2-3 family homes without washers and dryers. Josh and Hershy wanted to work with a professional who knew the business inside and out and could supply the whole package – knowledge, business skills, experience, equipment, layout, installation, and more. They also knew the installation would be complex and that they needed someone with a high level of expertise to handle it from start to finish. They turned to friend and industry veteran, Noel Cooper. From the beginning, Noel (long-time Wascomat dealer and owner of Garden State Laundry Systems), worked hand-in-hand with Jim Colletti of Wascomat Distributors based in New York to ensure the project went smoothly. These two professionals, with almost 75 years of combined experience, have been working on projects together for decades and knew how to make it a successful operation.
When Noel demonstrated the features and benefits of Wascomat’s Compass Control washers, Josh and Hershy immediately knew it was the right choice. “We did a lot of research and felt confident that Wascomat was the superior, most reliable product on the market,” states Hershy. “We believe in using high quality products, so Wascomat was a perfect fit for us. We don’t have the time to fix and tinker – we want the machines to work without a hitch and for customers to find them easy to use. The new Compass Control washers fit that bill exactly.” Noel showed them how they could not only customize their wash programs, but how they could increase store revenue with the Heavy Soil and Extra Rinse buttons – something not available in competitors’ machines. The washers also display two languages at the same time, which is a great benefit to their client base.
With a huge, brightly lit sign on top of the building, Rock-A-Wash officially opened on Monday, March 17, 2008. Since that time, business has been excellent – and growing steadily. Open 24/7, this big, beautiful store has ground to ceiling windows across the entire front letting in lots of natural light. They have 2 attendants working each shift and a computerized system for inventory, accounting, and wash-dry-fold services. It feels good to be there – safe, bright and cheery, lots of room in the aisles, plenty of folding tables and seating, TVs, and a children’s play area. They have 20 security cameras and the ability to logon their computers and view the store from anywhere. The bright blue LCD displays on the stainless steel Compass Control washers are easy to read, even in direct sunlight. They have a card system installed and, even though many customers had never used a laundry payment card before, it has been very successful. “We needed to use a card system for the simple reason that it’s not our only business and we have to be very smart with our time,” states Josh. “It makes accounting very easy, it’s safer, and it saves us an enormous amount of time and effort.”
Josh and Hershy have owned their strip of stores on Rockaway Avenue for a couple of years, so they are known and well-respected in the neighborhood. They made sure that the people living in the surrounding areas knew they were opening a laundromat and that they would be offering grand opening specials. “Our customers appreciate that we let them know about each stage of construction and that we care about the community,” states Hershy. “They also love the new equipment, especially the Compass Control washers. They are easy to use and the high-speed extraction saves them time and money in the dryers. They also appreciate the full time attendants, cleanliness and safety of the facility. It’s a much needed and great addition to the neighborhood.”
Since opening, Rock-A-Wash is rockin’ and the clientele is growing. “We owe a lot to our Wascomat distributor,” shares Hershy. “They were with us every step of the way, even now. Noel’s son, Marc Cooper, grew up in the business and knows what works and what doesn’t. He came by on grand opening day and spent time showing customers how to use the washers and card system. These gentlemen have a keen insight into this business and they know how to build a successful store. We learned a lot from them and I’m sure we’ll be working together again in the future.”
Wascomat Compass Control Washers