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Archive for October, 2010

Laundrylux hires marketing and sales professional David Selib

Thursday, October 14th, 2010


Laundrylux hires marketing and sales professional David Selib

October 14, 2010, Inwood, New York – Laundrylux®, formerly known as Bermil Industries, which distributes and markets Wascomat® and Electrolux® Professional laundry equipment in North America, is pleased to announce David Selib has joined its ranks as Vice President of Marketing and National Sales Manager of Vended Products. Mr. Selib is tasked with developing marketing strategies, as well as driving sales, identifying new dealers, and overall management of the regional business manager network on the vended (coin-operated) product front.  

With a career spanning 26 years, Mr. Selib has proven experience in sales management, branding, marketing, and new business development for various businesses, including retail and entertainment.  In previous positions, Selib has played a key role in developing brands such as Reebok footwear and apparel as well as licensed brands such as Ralph Lauren’s Polo Sport and Greg Norman’s Shark brand. Within the laundry industry, Selib served as Vice President, Product Sales and Commercial Brand Development for Mac-Gray Services. There he received numerous sales and marketing achievement awards for increasing revenue. Most recently, Mr. Selib was the Senior Vice President of Sales for Hercules Laundry Corporation where he successfully built their product sales division, expanding the business into the Coin and OPL market segments.

Selib is excited to be a part of Laundrylux’s heritage of product quality, performance, and customer loyalty. “There are hundreds of thousands of Wascomat commercial equipment in use every day throughout North America,” shared Selib. “Some well over 20-years old and still in top-working condition, earning money for their laundry owners. Now, combine this overwhelming customer satisfaction with the global strength, advanced technology, and product innovation of the Electrolux brand and you’ve got a huge success story. I’m pleased to be part of this organization and excited to contribute to the future growth of the Wascomat and Electrolux brands.”

Laundrylux’s executive team is confident Mr. Selib’s knowledge and passion will produce superb results for the Company and its dealers. “David’s experience and skill set is perfectly matched to our Electrolux and Wascomat brand platforms,” said Howard Herman, President of Laundrylux. “He has a lot of unique talents and makes a terrific addition to our team.”

Mr. Selib looks to carry on the tradition of delivering world-class customer service to Laundrylux dealer partners, and, ultimately, to laundry owners. “The opportunity at Laundrylux is tremendous, especially for our customers,” said Selib, “The innovations keep on coming. The new technologies are amazing and no other manufacturer even comes close to the quality of our products. It is certainly a wonderful and an exciting time to be in the laundry industry.”       

Wascomat® and Electrolux® Professional laundry products are distributed in North America by Laundrylux®. The company offers state-of-the-art commercial laundry and wetcleaning equipment for the vended and OPL (on-premises laundry) markets, as well as financing solutions and business planning support. Wascomat and Electrolux products are world-renowned for exceptional quality, durability, and water and energy efficiency. To learn more, visit


Dawn Nagle
Marketing Director
461 Doughty Blvd.
Inwood, NY 11096
tel: (516)371-4400 x123
fax: (516)371-4204

Distributors of Wascomat® & Electrolux®
Professional Laundry equipmentFor best performance and reliability, always use genuine  Electrolux and Wascomat spare parts!

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