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Archive for April, 2012

Laundrylux welcomes Joe Casella, RBM

Wednesday, April 18th, 2012


Laundrylux welcomes Joe Casella, RBM

 Laundrylux is pleased to announce the appointment of Joe Casella as Regional Business Manager for On-Premise Laundry for the Midwest and Western region. He has extensive sales, sales management, and national account management skills.

“Joe has been selling in the laundry industry for nearly 30 years,” states Kim Shady, Laundrylux Senior Executive Vice President for OPL and National Accounts. “He has good analytical business skills. His laundry experience, sincerity, positive attitude, and sales experience will nicely compliment our OPL sales team.”

Joe is a seasoned veteran in commercial laundry chemicals, equipment, and all levels of laundry operations. Most recently, Joe was Regional Sales Manager for a large equipment manufacturer.

“I am delighted to join such a prestigious company,” shares Joe. “The Electrolux and Wascomat brands are industry leaders. I look forward to utilizing my laundry experience to help our distributors and to make a positive impact on our business.”

Joe will be based in the Minneapolis/ St. Paul area.

About Laundrylux®
Laundrylux® distributes Electrolux® professional and Wascomat® commercial laundry products in North America through its authorized distributor network. The Company offers state-of-the-art commercial laundry and wetcleaning equipment for the Vended and OPL markets, as well as financing solutions. Electrolux and Wascomat products are world-renowned for exceptional quality, durability, and water and energy efficiency. To learn more, please visit

Dawn Nagle
VP, Creative Services
461 Doughty Blvd.
Inwood, NY 11096
tel: (516)371-4400 x123
fax: (516)371-4204

Distributors of Wascomat® & Electrolux®

Professional Laundry equipment

For best performance and reliability, always use genuine Electrolux and Wascomat replacement parts!

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