Contact: Jordan Andrade
American Dryer Corporation
New England Coin Laundry Helps Celebrate Opening of Fully Equipped ADC Laundromat
(Fall River, MA September 27, 2012) – On September 19th, 2012 owner Jim Coletti celebrated the grand opening of his new coin and card-operated laundromat inRoslindale,MA, Launder-Brite with Dave Cabral, Vice President of New England Coin Laundry (NECL). The catered event welcomed customers from the area and was attended by many laundry industry executives who wished Jim well.
This full-service laundromat was completely designed and built by NECL and is equipped with a complete package of American Dryer Corporation washers and dryers. ADC recently entered the vended laundry washer arena and the laundry was built with all 200 G force high-extract units consisting of four 60 lb., six 40 lb., and seven 25 lb capacity washers. Additionally the store is outfitted with 18 dryers- including ten AD-30×2, 30 lb reversing stacks, six AD-444, 45 lb. stacks and two AD-78, 75 lb. single pockets and a Spider-Wash card system that gives customers the choice of using coins, debit or credit cards.
Mr. Coletti was cautious about entering the coin and card-operated laundry business after spending 40 years in the uniform rental business. “You have to have a lot faith in estimated number of turns. I’m not used to waiting for my customers to come to me- I’m used to going out and selling to my customers. Little by little Dave Cabral convinced me that his numbers were accurate and that the demographics for this location were good, so I took the shot.” From the first day he opened the doors Jim’s leap of faith has yielded positive results. Jim shared- “I recognize that this is a service business and speed and convenience are critical. The store location, layout and equipment mix really enables me to make it a good laundry experience for my customers. They really love the new equipment, especially the higher extract washers because it saves them a lot of time.”
We congratulate Jim and New England Coin Laundry and wish Jim the best of luck!