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Bermil Industries announces “Laundrylux” trade name

Electrolux_banner_header







PRESS RELEASE

For immediate release
Contact: Dawn Nagle,
Marketing Director
dnagle@laundrylux.com
(516) 371-4400 x123 / (800) 645-2204

 

Bermil Industries announces “Laundrylux” trade name

April 19, Inwood, New York – Bermil Industries Corporation, distributor of the Wascomat and Electrolux brands of commercial & professional laundry equipment in North America, will be using the trade name “Laundrylux” in its marketing, advertising, and communications.

Neal Milch, CEO of Bermil, explains the decision. “Our company has been known as ‘Wascomat’ by the market for over 50 years, but now that we also market a separate line of Electrolux brand laundry equipment it was clear we needed a trade name that would cover both product lines. We strongly support the Wascomat and Electrolux brands, so we needed a trade name that reflects the high quality of both brands. ‘Laundrylux’ shows our roots in the laundry business and the ‘lux’ reflects the superior quality & advanced technology of our products. Our new corporate website www.laundrylux.com links to separate dedicated web sites for Electrolux brand professional and Wascomat brand commercial laundry equipment, and all our staff email addresses will change to laundrylux.com addresses. This unified approach under the Laundrylux trade name will facilitate effective marketing of both brands going forward. While all our laundry products will carry either the Wascomat or Electrolux brand depending on the specific model, they are now marketed by Bermil Industries doing business as Laundrylux.”

Boilerplate:

Wascomat and Electrolux Professional laundry products are distributed in North America by Bermil Industries dba Laundrylux. The company offers state-of-the-art commercial and professional laundry and wetcleaning equipment for the vended and OPL markets, as well as financing solutions and business planning support. Wascomat and Electrolux products are world-renowned for exceptional service and engineered for quality, durability, and water and energy efficiency.

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Dawn Nagle
Marketing Director
Bermil Industries Corp.
461 Doughty Blvd.
Inwood, NY 11096
tel: (516)371-4400 x123
fax: (516)371-4204

www.laundrylux.com
Distributors of Wascomat® & Electrolux®
Professional Laundry equipment

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