MIAMI, Florida – December 14, 2012 – Laundrydealer.com has created the industry’s first cross-platform offering that fully meets the advertising performance needs of commercial laundry equipment companies by connecting marketers with consumers at every level of the machinery purchasing decision. The content is designed and optimized to reach consumers at multiple buying stages in the machinery purchasing cycle, and is able to deliver the right advertising content at the right time. Consumers experience four phases when looking for new commercial laundry equipment; awareness, research, shopping and buying. Laundrydealer.com provides all the tools and research a consumer needs to make a smart purchasing decision even as their needs change during these phases.
Laundrydealer.com also allows content to be distributed to more consumer access points by cross-purposing it to multiple distribution platforms. With more than 75 percent of consumers using the Internet when purchasing commercial laundry machinery, it is not surprising that commercial laundry equipment marketers will continue to shift money away from traditional media to the Internet.
“Our advertising sales solutions are tailored for commercial laundry equipment manufacturers, factory dealers and independent distributors on a national and local level,” said Ilan Lewinger, President/CEO of Laundrydealer.com. “For example, we have local zip code search capability which allows consumers visiting Laundrydealer.com to add a zip code and they will be directed to local dealers. Driving consumers to local commercial laundry equipment dealers will create and increase sales opportunities.”
The power of Laundrydealer.com is already resulting in an increased number of leads for participating dealers.
Laundrydealer.com launched in 2012 as an online commercial laundry machinery portal designed to facilitate the research and purchase processes for consumers. Our mission is to be your premier online solution for buying and selling, new, used, and certified commercial laundry machinery. Our site is designed to give you more control of the buying process and make finding a commercial laundry machine easier than ever before.