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Electrolux professional equipment puts a new spin on the laundry experience



For Immediate Release
Laundrylux Contact:  Dawn Nagle
VP Creative Services, Marketing Director
(800)645-2205 /


Electrolux professional equipment puts a new spin on the laundry experience


July 7, 2014 – Located in Portland, Oregon’s Historic Mississippi District, Spin Laundry Lounge encompasses everything owner and founder, Morgan Gary, originally had in mind when it came to making her Laundromat distinctive and sustainable.coinwash-5-SpinLaundryLounge_exteriorlr “From the Electrolux Professional washers and dryers, to the eco-friendly coinwash-3-SpinLaundry_Morganownerlrproducts and cleaners, right down to the local and organic food and drink in the café/bar area– Spin is as green as can be,” explained Ms. Gary.

While the circa 1951 warehouse building where Spin is housed offers up a bright café environment, unhurried atmosphere, and tons of character, there’s nothing slow-moving and vintage about Spin’s ultra energy-efficient and water-saving Electrolux Professional laundry equipment. “In the end, sustainability was always my main focus,” shared Gary.

After graduating in 2012 with an MBA in Sustainable Business and a comprehensive business plan, Ms. Gary focused on connecting with the right laundry distributor – one who was incredibly knowledgeable about creating stores built on sustainable business practices. coinwash-4-SpinLaundryLounge_overviewlr She found such a partner in Lisa White, owner of Absolute Laundry Systems.

The renovation from 5,000 square foot warehouse space to Spin Laundry Lounge took approximately four and a half months. “From day one, Lisa, Scott and the entire team at Absolute Laundry Systems were invested in my business,” shared Morgan. “Even after our doors opened, their expertise and support continues to be invaluable. Coinwash-1-SpinLaundryLounge_dryerwallviewlrWhat I appreciate most about them is that they really listened to what I wanted my Laundromat to be.”

Topping her “Sustainable Laundromat Must-Have” list was having “the most energy efficient laundry equipment in the world.”

“That would be the Electrolux Professional 450 G-force soft-mount washers,” said Gary. “It has a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size, which is incredible. The water saving is up to 30 percent!”  450 G-force extraction removes more water, which in turn saves time and energy in the dryer.

Ever since opening its doors in March, the community response to Spin has been overwhelmingly positive. “Customers love that they can coinwash-2-SpinLaundry_coffeemachineslrcomplete up to eight loads of laundry in one washer and dryer, and get all of their laundry finished – washed and dried – in only 45 minutes,” shared Gary. “They also enjoy the atmosphere and the fact that they can order a coffee (or beer!) while they wait.”

“I wanted to change people’s perception that ‘laundry day’ had to be this monumental time-consuming chore,” said Ms. Gary. “Looking around at my customer’s faces, I can honestly say that I’ve absolutely changed their laundry experience for the better. And that feels great. Mission accomplished.”

“Electrolux professional equipment helped turn my vision into a reality. “Our customers are able to save time and money, reduce their carbon footprint, and enjoy every minute of the redefined Laundromat experience.”


About Laundrylux®
Laundrylux distributes Electrolux professional and Wascomat commercial laundry products in North America through its extensive distributor network.  The company offers state-of-the-art commercial laundry and wetcleaning equipment for the vended / coin and OPL markets, as well as financing and marketing support.  Electrolux and Wascomat products are world-renowned for exceptional quality, durability, and water and energy efficiency. To learn more, visit


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