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Archive for August, 2010

Laundrylux hires Regional Business Manager Paul Landori

Monday, August 9th, 2010




Laundrylux hires Regional Business Manager Paul Landori

August 9, Inwood, New York – Laundrylux®, formerly Bermil Industries, which distributes and markets Wascomat® and Electrolux® laundry equipment in North America, has hired Paul Landori as its Regional Business Manager for Canada. Mr. Landori is charged with managing the region’s current dealer network, while developing the Canadian Coin and OPL business through education and promotion of the Wascomat and Electrolux brands.  

Landori joins the Laundrylux team with more than 20 years of progressive account management roles in the Consumer Electronics and Packaged Goods industry. Mr. Landori has extensive experience in sales and marketing, specifically brand positioning and channel management with national and regional retailers such as Wal-Mart and Costco. His most recent accomplishments include being named Wal-Mart’s 2007 Vendor of the Year, and receiving Costco’s Greatest Vendor Growth award over a three-year period. Mr. Landori is a bilingual graduate of Concordia University in Montreal where he earned a BA degree in Economics.

Based in Toronto, Ontario, Landori is thrilled to be part of a vibrant and growing industry as well as joining the industry leader.

 “Laundrylux’s success lies in its pioneering ways,” commented Landori. “The Company consistently invests in its infrastructure and in the industry as a whole. What’s more, a momentous partnership with Electrolux, a well-established brand, affirms that Laundrylux is the dominating force in the industry. This is the place to be and I’m excited to leverage my skill set and contribute to Laundrylux’s overall continued success.”

Landori has only been with the company a short time, but Laundrylux is already seeing postive results. “Paul’s background, history of achievement, plus, his keen understanding of world-class brands makes him perfectly suited to carry on the success we are experiencing with the Wascomat and Electrolux brands in the Canadian market,” expressed David Selib, Laundrylux’s Vice President of Marketing, National Sales. “Paul’s made a seamless transition into the industry and his contributions have been immediately felt.”

Mr. Landori looks forward to developing an even greater appreciation of the laundry industry as he implements regional strategies and establishes close working ties with Laundrylux dealers and coin laundry professionals. I’m excited to use my experience to add value to Laundrylux and our dealer network,” he concluded.  “It’s a great feeling knowing I’m part of a progressive organization that cares enough about its customers to offer the very best in equipment, technology, and service.”   

Wascomat® and Electrolux® Professional laundry products are distributed in North America by Laundrylux®. The company offers state-of-the-art commercial laundry and wetcleaning equipment for the vended and OPL markets, as well as financing solutions and business planning support. Wascomat and Electrolux products are world-renowned for exceptional quality, durability, and water and energy efficiency. To learn more, visit


Dawn Nagle
Marketing Director
461 Doughty Blvd.
Inwood, NY 11096
tel: (516)371-4400 x123
fax: (516)371-4204 

Distributors of Wascomat® & Electrolux®
Professional Laundry equipment

For best performance and reliability, always use genuine  Electrolux and Wascomat spare parts!

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