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Archive for January, 2018

Alliance Laundry Systems Unveils New Brand Position

Wednesday, January 3rd, 2018






Alliance Laundry Systems Unveils New Brand Position


Enhancement features the new logo, website, and mission statement.

Alliance Laundry Systems, the world leader in commercial laundry products and

solutions, has unveiled a new mission statement, logo and website. These

enhancements position the company’s premium brands—Speed Queen®, UniMac®,

Huebsch®, IPSO® and Primus®—as global industry leaders.

The company’s CEO, Michael Schoeb, describes the brand direction as “refreshing

our image to reflect the world-leading company we are.”

The company’s new mission statement reads: “We make the world cleaner as the

premier provider of laundry solutions. We deliver leading performance through our

exceptional team, unmatched quality and our commitment to innovation.”

The “leading performance” brand position provides a vision for the entire company

moving forward, from product research and development to customer service. It

affirms a commitment to delivering the best products and service to its partners,

who will then do the same for their customers.

Alliance also updated its brand logo with a cleaner, more modern design. This new

look illustrates the brand’s place as a leader in the industry.

Finally, the new Alliance website showcases a clean, user-friendly experience that is

consistent with the design of its laundry products. The website launched Jan. 1

(internationally on Jan. 2), and features improved navigation enabling visitors to

access information more easily. The website will also be available in French, Spanish,

Italian, Chinese, Czech, Brazilian Portuguese, and Arabic.

For more information and to view the new website, visit

Media contact: Randy F. Radtke, 920-748-4309, or

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